Insurance Claims and Video: What Adjusters Actually Look At

I spent a morning in Berryessa in 2024 across a kitchen table from a homeowner and an adjuster looking at the same footage and describing two completely different things. The homeowner saw a damaged roof. The adjuster saw a poorly lit clip, a phone timestamp with the wrong year, and an angle that made it impossible to tell whether the damage was on the main house or the garage extension. The claim was not denied because the roof was not damaged — it was delayed four weeks because the documentation did not show what it needed to show.

What adjusters are looking for in claim footage

Adjusters are not watching your video to learn about your property. They are watching it to verify specific claims: that damage exists, that it is where you say it is, that it is consistent with the reported cause, and that it was not present before the event. Those four checks drive what they are looking at, and most documentation fails on the third and fourth.

Consistency with the reported cause means the damage pattern matches the event type. Hail leaves circular impact marks on soft gutters and random granule bruising. Wind leaves lifted or torn shingles along an edge or ridge, typically on the windward slope. A slow leak leaves a stain that migrates gradually, not in a single ring. Footage showing event-consistent patterns from a readable angle moves through review faster than footage that requires interpretation.

Prior condition is the harder problem. Without footage of the property before the event, you cannot prove damage was not pre-existing. FEMA encourages homeowners to maintain a current video inventory updated at least once a year — that baseline is what allows post-event damage to be compared against a verified starting point.

Camera angles and framing that adjusters find usable

The Berryessa video problem was angle. The homeowner had shot the roof with a phone from the backyard, aimed upward at about 30 degrees. The result was a shot of the underside of the eave, the gutter, and a slice of the shingle field. The damaged shingles were in the upper half of the roof — not in frame.

For roof damage documentation: straight-on from the ridge via drone or ridge edge; oblique drone passes at 15 to 20 degrees above the surface running parallel to the courses; ground-level telephoto shots at 200mm or longer aimed at the specific damage zone. Phone aimed upward from the yard is almost never useful. For interior damage: wide shots showing context and distance from structural elements, medium shots at 50mm showing the damage zone, and close-ups with a ruler for scale — each close-up paired with a corresponding wide so the adjuster can place it in the room.

Lighting and why flashlight-only footage fails

Damage documentation shot with only a phone flashlight looks worse than it is and shows less than it should. A single hard source at close range creates deep shadows that obscure texture and makes surface variation invisible. Adjusters who review damage footage regularly recognize flashlight-lit photos as low-effort documentation.

Flat, even light — from a window, open door, or two lights positioned to eliminate shadows — shows surface texture accurately. For interior spaces with limited windows, I use a collapsible LED panel at 45 degrees to the subject: directional light without flashlight shadows. For most interior damage documentation, $60 worth of LED equipment produces footage adjusters can use.

Timestamping and sequence

An adjuster reviewing a claim wants to know when each piece of footage was captured and in what order. A single file with a correct embedded timestamp is easy. A folder of 40 files with inconsistent timestamps, mixed phone and camera sources, and no clear sequence is a documentation problem, not a damage problem.

I organize claim files in a single folder named with the property address and claim event date: a PRE subfolder if pre-event footage exists, a POST subfolder with the shoot date, and any supplemental materials — weather records, NWS event data — labeled with source and date. That structure tells the story without the adjuster reconstructing it from a pile of files. The notes on storm damage footage on a Gresham roof: shooting before the tarps go on cover a complete workflow from aerial documentation through file delivery.

Frequently asked questions

What does an insurance adjuster look for when reviewing roof damage video? Damage pattern consistency with the claimed cause, the location of damage relative to identifiable structural elements, the presence or absence of prior damage in adjacent areas, and the timestamp and GPS data embedded in the files. Footage that shows the damage in context, with usable angles and accurate metadata, moves through review faster than footage that requires the adjuster to interpret what they are seeing.

How should I label and organize documentation files for an insurance claim? Create a single folder named with the property address and claim event date. Inside it, separate the pre-event and post-event sets into labeled subfolders, include any supporting materials such as weather records or permit documents, and name each file with a date in YYYY-MM-DD format and a descriptive suffix. Consistent file naming and folder structure tell the adjuster the sequence without requiring a separate explanation.

Is drone footage useful for insurance claims? Yes, particularly for roof, facade, and exterior damage where ground-level photography cannot cover the full damage zone. Drone footage with embedded GPS and timestamp metadata establishes the location and time of each frame. Edited clips with labeled damage zones are more useful than raw footage, and pairing the drone footage with ground-level close-ups covers what the drone cannot show at full resolution.